Capstone Financial Planning joins the PictureWealth Group
(Left to right): Allan Maitland (PictureWealth CEO), David Pettit (PictureWealth Founder), Grant O’Riley (Capstone Managing Director).
PictureWealth, the Australian FinTech wealth advice company, today announced that Capstone Financial Planning, a major national AFSL licensee with over $13.5 billion in funds under advice, is joining the PictureWealth Group.
The combination takes the PictureWealth Group to approximately $22 billion in combined funds under advice across around 360 advisers, creating a comprehensive national support platform for financial advisers across multiple licensing models.
Founded in 2017, PictureWealth is a financial technology company at its core, pairing human insight with AI to enable access to affordable financial advice for more Australians.
“With Capstone joining us, we can support more advisers in more ways, and bring quality advice to more Australians”, said David Pettit, Founder and Managing Director of PictureWealth.
“Financial wellbeing isn’t just numbers; it’s freedom, security and room to live well. The more advisers we connect to more Australians via advanced technology that also benefits clients, the more lives we can help change”.
Capstone Financial Planning will continue to operate under its own name, with Grant O’Riley remaining as Managing Director of Capstone.
“This is a great opportunity for Capstone’s advisers and their clients”, said Mr O’Riley.
“PictureWealth’s client-centric approach, combined with its technology capability, strengthens our already industry leading four pillars of support – Technology, Marketing & Communications, Professional Standards and Practice Development – and enables our practices to remain relevant to their clients.
“The shared philosophy and vision of Capstone and PictureWealth creates a natural alignment. Through the PictureWealth Group, there are now more pathways for advice practices to work with us, regardless of the licensing structure they have in place”.
Following the alignment of Capstone and the expansion of CapBack, the PictureWealth Group now supports advisers at every stage and under every structure – offering traditional AFSL support, self licensed solutions, employed adviser roles and integration pathways for independent practices preparing for retirement, succession or sale.
PictureWealth Chief Executive Officer, Allan Maitland said Capstone joining the Group responds directly to the structural pressures reshaping Australian advice.
“The Australian advice profession has been reshaped by regulation, adviser exits and consolidation”, said Mr Maitland.
“The PictureWealth Group is designed to give advisers greater flexibility in how they serve clients, supported by technology that makes advice easier to deliver and compliance infrastructure that gives them confidence.
“Capstone joining the PictureWealth Group is a defining step in building what Australian advice needs: one national support platform that supports advisers across every stage, structure and pathway”.
About PictureWealth
Founded in 2017, PictureWealth is an Australian headquartered FinTech wealth advice company that connects clients and advisers through AI-enabled financial advice and ongoing financial wellness.
Recent recognition:
2025 Rainmaker Information – listed PictureWealth as Australia’s fastest-growing advice firm by increase in adviser numbers over the prior 12 months (based on ASIC Financial Adviser Register data).
2025 Deloitte Technology Fast 50 Australia – ranked 13th overall and the only WealthTech company in the list. Companies are ranked by revenue growth rate.
2025 Australian AI Awards (AI Innovator – Wealth Management) – Finalist. Independently judged panel, sponsored by AWS.
With Capstone Financial Planning joining the Group, PictureWealth has approximately $22 billion in funds under advice across around 360 advisers. The PictureWealth Group supports advisers at every stage through a network of AFSLs and advice support businesses, including Capstone Financial Planning, PictureWealth Advisory, Futuro Financial Services and Insight Investment Services, alongside CapBack, a backoffice services offering for self licensed practices.
About Capstone Financial Planning
Established in 2002, Capstone Financial Planning is a national AFSL licensee with approximately $13.5 billion in funds under advice. Capstone provides a comprehensive suite of business support services across four pillars – Technology, Marketing and Communications, Professional Standards and Practice Development – helping advisers establish, maintain and grow their practices.
Capstone will continue to operate under its own name within the PictureWealth Group, with Grant O’Riley as Managing Director of Capstone.
Find out more about PictureWealth here.
Find out more about Capstone here.
Find out more about CapBack here.
